BRAND IDENTITY for the Activewear industry |

THE BRIEF: To create a brand and logo that beautifully represents the fabulous activewear range that supports the bust, is stylish, comfortable and works hard for you.
THE LOOK: elegant, feminine, classy, authentic, minimalist, clean cut
THE FEEL: Timeless, clear, modern, dependable
THE COLOURS: Strong reds, pinks, feminie tones